"This book is THE best definition of Design Thinking that I have seen."

? Kees Dorst, author of Frame Innovation "The Design Thinking Playbook not only outlines and describes how to apply design thinking. (...) This is an imaginative new contribution."

? Nigel Cross, author of Design Thinking: Understanding how designers think and work "Worthwhile because of the authors, the structure and the contents. (...) Despite the playful presentation, the team succeeded to work out a surprisingly profound book."

? Harvard Business Manager The Design Thinking Playbook will help individuals, teams, and organizations:

- Apply design thinking tools and methods in the right context?especially to digital products and services

- Understand the latest advances in design thinking coming out of Stanford's d.school

- Build awareness for user-centricity

- Apply design thinking to the challenges of digital transformation in organizations

- Combine Design Thinking with Systems Thinking and Big Data Analytics